Vice President and Chief Marketing Officer, Penn Medicine
Thursday, Nov. 15, 2018 • 8:45 AM–10:00 AM
Wednesday, Nov. 14, 2018 • 11:30 AM–1:30 PM
Suzanne Sawyer has worked in marketing, strategic planning, and business development in health care for more than 20 years.
Sawyer is VP & Chief Marketing Officer of Penn Medicine, a Top 10 health system and $7B clinical and research enterprise. She recently returned to Penn in an expanded role after helping to launch IBM Watson Health, where she served as Vice President of Portfolio Marketing. Sawyer was inducted into the Healthcare Internet Hall of Fame in 2017.
Her previous roles included CMO and strategic leadership positions for three other academic medical centers, as well as the American Enterprise Institute (a public policy think tank), and the National Wildlife Federation. She started her career working as a staffer on Capitol Hill.
Sawyer is a lecturer at the Wharton School in Strategic Brand Management, Healthcare, and Marketing, and is a frequent presenter at marketing and technology conferences. She received her BA from Penn State University in Foreign Service and International Politics.