Executive Vice President and Chief Marketing and Communications Officer, Ascension
Sunday, Nov. 17, 2019 • 11:30 AM–1:30 PM
Monday, Nov. 18, 2019 • 10:45 AM–12:00 PM
Nick Ragone serves as Executive Vice President and Chief Marketing and Communications Officer for Ascension. In this role, he oversees the creation and execution of brand strategy, brand experience, direct-to-consumer marketing and advertising, public relations and thought leadership, social media strategy, internal communications, and consumer access for Ascension and its subsidiaries. Beginning in 2016, Ragone has led the national rebranding of Ascension’s local health systems and sites of care to adopt the unified Ascension name, the largest such undertaking ever in the provider space.
Since joining Ascension as Senior Vice President and Chief Marketing and Communications Officer in 2014, Ragone has led a cross-function effort to centralize and optimize the marketing and communications strategic approach to support the Mission and the business of a highly integrated health system, with more than 2,600 sites of care and 156,000 associates. In addition, he has focused on defining and strengthening the Ascension brand, overseeing a robust thought leadership plan, developing a corporate social responsibility platform, and transforming the marketing model into a digital and data-driven approach that creates a more personal relationship with patients.
In 2019 Ragone was appointed to the Missouri State Board of Health and Senior Services by Missouri Governor Mike Parson. The board reviews and advises on the rules and regulations promoted by the Department of Health and Senior Services; and provides comments to the Director of the Department of Health and Senior Services regarding the promulgation of rules and regulations by the Department of Health, formulation of the department’s proposed budget, and planning for and operation of the Department of Health and Senior Services.
In both 2016 and 2017, Ragone was recognized by PRWeek as one of the 50 most influential marketers and communicators in healthcare. In 2017, the Holmes Report, a leading marketing and communications trade publication, recognized Ragone on its inaugural “Influence 100” list, which identifies the 100 most influential marketers and communicators around the globe. In 2007, Ragone was named to the PRWeek inaugural “40 under 40” most influential list. Ragone is frequently published in Modern Healthcare,Real Clear Health, Becker’s Hospital Review and other publications on the topics of brand building, brand experience, quantitative marketing, consumer experience and brand storytelling.
In 2015, Ragone was instrumental in developing Your Move Chess, an after-school chess program for underserved students in the St. Louis region beginning with the Ferguson- Florissant School District, in partnership with the Saint Louis Chess Club. He is also an active fundraiser for St. Louis non-profits Marygrove and Covenant House Missouri. He also serves on the board of Project Lead the Way, a leading nonprofit organization that provides transformative learning experience for PreK-12 students and teachers across the U.S.
A former Adjunct Professor at Georgetown University, Washington, D.C., Ragone is the author of four books on American government and leadership and has been a regular contributor to CNN, Fox News Channel and Fox Business on issues of politics and communications, as well as writing for U.S. News & World Report, The Star-Ledger, and Real Simple Magazine. He is frequently quoted in PRWeek, Advertising Age and The New York Times, among others.
Prior to joining Ascension, Ragone was the Director of the Washington, D.C., office of Ketchum, a global public relations firm, where he led operations for the 130-person office. He served as a senior strategist, counselor and media trainer to many of the agency’s largest clients.
Before leading the Washington, D.C., office, Ragone was the Associate Director of Ketchum’s New York office, where he ran the media, social media, corporate and issues practices. He helped create Ketchum’s national media group of 19 full-time media professionals, the largest dedicated group in the agency.
Ragone is a graduate of Rutgers University, the Eagleton Institute of Political Science (undergraduate program), New Jersey, and earned a Juris Doctor degree from the Georgetown University Law Center, Washington, D.C. He lives in St. Louis with his wife and two children.