Vice President, Marketing, Steward Health Care@Steward
Sunday, Nov. 17, 2019 • 11:30 AM–1:30 PM
Monday, Nov. 18, 2019 • 10:45 AM–12:00 PM
Lindsay Smelser is Steward Health Care’s Vice President of Marketing. She joined Steward after 8.5 years at American Express where she ran marketing innovation and strategy projects for the for the company’s billion-dollar marketing division. She also held marketing roles at American Airlines and spent several years working with many of New York’s top advertising agencies, where she advised clients including British Airways, Chase, and Verizon.
After an award-winning tenure at American Express where she redefined marketing strategy, investment efficiency, and led her teams to develop dynamic customer marketing and enhance the customer experience through data analysis and new engagement strategies, Smelser has now set her sights on doing the same for health care with focus on simple and effective engagement tactics.
Steward Health Care is the nation’s largest private, tax paying physician-led health care network in the United States. Headquartered in Dallas, Texas, Steward operates 37 hospitals in the United States and the country of Malta that regularly receive top awards for quality and safety. The company employs approximately 42,000 health care profession.