Jesse Cureton

Chief Consumer Officer, Novant Health

Jesse Cureton
Jesse Cureton

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Getting the Message Out: Engaging Patients in Population Health
Thursday, Nov. 15, 2018 • 8:45 AM–10:00 AM

Jesse Cureton is EVP and chief consumer officer for Novant Health. In this executive role, he directs strategic planning, marketing, public relations, community engagement, the foundations/outreach, corporate health and other business functions. In 2013, he led the unifying of Novant Health under a rebranding initiative that showcases Novant Health’s commitment to building a culture of wellness and consumer engagement.

Previously, Cureton had a long tenure with Bank of America. During his twenty-five year financial industry career, he successfully lead the local merger efforts in North Carolina for US Trust and Bank of America, developed training for 2000+ wealth management advisors in Premier Banking and Investments, and implemented tactics that greatly improved staff satisfaction, retention and productivity.

He currently serves as a board member of Queens University of Charlotte, University of North Carolina Board of Visitors, Foundation for the Carolinas, Bechtler Museum, Charlotte Center City Partners and the Charlotte Chamber of Commerce.