What’s Your Digital Health Strategy? You Need One – Lessons From Other Industries
The digital patient has arrived. Today’s consumers expect to interact with hospitals and healthcare providers with the same ease and effectiveness as when they research and book hotels, travel or buy online. When developing digital strategies, healthcare institutions will now be expected to incorporate portable, mobile and wearable devices into their planning and to engage with their public differently. Patients will expect convenient two-way communication with caregivers and to have options to access their electronic health records, make appointments, refill prescriptions and access virtual monitoring, diagnosis and treatment on their own schedule, at home or on the go. But the integration of mobile apps and virtual care (and the quality of patient experience) still has a long way to go to meet consumer expectations. This panel will take a look at some of the latest developments in digital health and show how hospitals and other providers can up their game to keep pace with change.
–David A. Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System
–Alexandra Morehouse, Chief Marketing Officer, Banner Health
–Lindsay Smelser, Vice President, Marketing, Steward Health Care
–Stephany Verstraete, Chief Marketing Officer, Chief Engagement Officer, Teladoc Health
–Carrie Liken, Head of Industry, Healthcare, Yext