What’s Your Digital Health Strategy? You Need One – Lessons From Other Industries

Monday, Nov. 18, 2019
10:45 AM–12:00 PM
Marketing and Communications, The Patient Experience

Moderator: Carrie Liken, Head of Industry, Healthcare, Yext

The digital patient has arrived. Today’s consumers expect to interact with hospitals and healthcare providers with the same tools that are omnipresent in their everyday lives when they book hotels, travel or buy online. When developing digital strategies, healthcare institutions will now be expected to incorporate portable, mobile, Internet of Things and wearable devices into their planning. Patients will expect convenient two-way communication with caregivers and have options to access their electronic health records, make appointments, refill prescriptions, navigate to hospital appointments, and access virtual monitoring, diagnosis and treatment on their own schedule, at home or on the go. But the integration of mobile apps and virtual care (and the quality of patient experience) still has a long way to go to meet consumer expectations. This panel will take a look at some of the latest developments in digital health and show how hospitals and other providers can up their game to keep pace with digital innovation and evolving healthcare needs.

Alexandra Morehouse, Chief Marketing Officer, Banner Health
Nick Ragone, Executive Vice President and Chief Marketing and Communications Officer, Ascension
Lindsay Smelser, Vice President, Marketing, Steward Health Care