The Disclosure Decision: How Well Would More Transparency Serve Your Institution and Patients?

Date
Monday, Nov. 18, 2019
Time
4:15 PM–5:30 PM
Tracks
Marketing and Communications, The Patient Experience

Many patients and policymakers are pushing for greater transparency in a variety of ways, such as publishing and promoting doctor satisfaction scores, hospital pricing/spending lists, in-depth patient experience data and outcome measures. Some hospitals have embraced these initiatives, in part because they hope they will build goodwill and brand loyalty among the public. Others have gone even further and unveiled consumer-oriented price-estimator tools to help patients get a clearer sense of the costs associated with care. In 2020, all Colorado hospitals will be required by law to publish detailed annual spending reports, in a move that advocates hope will strengthen transparency and lead to helpful cost comparisons. While increased transparency can have an impact on courting consumers, driving cost competition and tracking quality outcomes, some analysts have raised concerns that unfettered disclosure can have its drawbacks. The requirement by the Centers for Medicare & Medicaid Services of the public release of chargemaster data by hospitals has sparked some confusion and backlash among providers, while the agency’s star ratings have come under fire from the American Hospital Association and others who argue such measures provide a misleading picture to the public. Such moves can also make for broader concerns about data privacy and security. In this session, hear from several providers and experts who can speak to the strengths and weaknesses of transparency moves. In addition, share your feedback about how U.S. News & World Report can enhance its own healthcare rankings and data products to help both consumers and healthcare leaders make more informed decisions.