Transparency Moves: How Well Are Policies of Greater Openness Serving Hospitals – and Patients?

Monday, Nov. 18, 2019
4:15 PM–5:30 PM
Lincoln 2
Marketing and Communications, The Patient Experience

Moderator: Alexandra Kalaf, Vice President, Marketing and Advertising Strategy, U.S. News & World Report

Many patients and policymakers are pushing for greater transparency in a variety of ways, such as publishing and promoting doctor satisfaction scores, hospital pricing/spending lists, in-depth patient experience data and outcome measures. Some hospitals have embraced these initiatives, in part because they hope they will build goodwill and brand loyalty among the public. Others have gone even further and unveiled consumer-oriented price-estimator tools to help patients get a clearer sense of the costs associated with care. Yet some analysts have raised concerns that unfettered disclosure can have its drawbacks. In this session, hear from several providers and experts who can speak to the strengths and weaknesses of transparency moves.

Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic
Liz Salmi, Senior Strategist, Outreach and Communications, OpenNotes / Beth Israel Deaconess Medical Center
Emily Kagan Trenchard, Vice President of Digital & Innovation Strategy, Northwell Health