Preconference Conversation: How Smart Marketing is Driving Health System Growth and Success (By Invitation)

Date
Wednesday, Nov. 14, 2018
Time
11:30 AM–1:30 PM
Location
Penn Quarter
Tracks
Breakout Sessions

U.S. News will be hosting an invite only, pre-conference session tailored to healthcare marketers and senior executives.  With the patient at the center of most, if not all of a healthcare organization’s decisions, understanding the complexities of care is no longer just the responsibility of the CEO, Chief Medical Officer, CFO and Medical Department Heads. It’s also now the responsibility of the Chief Marketing Officer.

CONVERSATION
HOW TWO CONSUMER-ORIENTED INNOVATORS ARE RESHAPING THE PATIENT EXPERIENCE

The rise of the sophisticated consumer who puts a premium on convenience is making an impact in healthcare just as it has in so many other arenas. Hear how the wisdom gained in other industries can be applied to benefit patients – and providers.
Richard Park, M.D., Chief Executive Officer, CityMD
Lauren Steingold, Head of Strategy, Uber Health
-Moderator: Bill Holiber, President and Chief Executive Officer, U.S. News & World Report

PANEL DISCUSSION
WINNING THE CHANGING GAME OF HOSPITAL AND HEALTH SYSTEM MARKETING

Radical shifts in care delivery and advancing technology are transforming the priorities and strategies of top marketing executives. Four pioneers share their challenges and best practices.
John Englehart, Senior Vice President, Communications; Chief Marketing Officer, Hospital for Special Surgery
Aaron Martin, Executive Vice President and Chief Digital Officer, Providence St. Joseph Health
Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic
Suzanne Sawyer, Vice President and Chief Marketing Officer, Penn Medicine
-Moderator: Linda Brancato, Vice President, Advertising, U.S. News & World Report

This session is by invitation only. Lunch will be provided. If you are interested in attending, please reach out to Alex Kalaf, VP of Marketing- akalaf@usnews.com regarding availability.