Health Marketing Session and Luncheon (Invitation Only)

Date
Sunday, Nov. 17, 2019
Time
11:30 AM–1:30 PM
Location
Lincoln 6
Tracks
Marketing and Communications

Preconference Marketing Conversation: How Smart Engagement With Patients Is Driving Provider Growth and Success (Invitation Only)
U.S. News will be hosting a special invitation-only, pre-conference luncheon and networking session tailored to senior healthcare marketers and executives. This session will look at how innovative health systems are changing their approach to messaging, outreach and patient engagement in the digital, consumer-oriented, population-health-focused era. Hear from leading innovators about how health systems can best position themselves to care for the new informed and connected patient. If you would like to attend the session and participate in this critical dialogue, please RSVP by October 11th. All responses should be directed to Anny Lasso, alasso@usnews.com.

CONVERSATION
Rushika Fernandopulle, M.D., Chief Executive Officer, Iora Health
Mary Modahl, SVP, Chief Marketing Officer, American Well
-Moderator:
Bill Holiber, President and Chief Executive Officer, U.S. News & World Report

PANEL
David A. Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System
Alexandra Morehouse, Chief Marketing Officer, Banner Health
Lindsay Smelser, Vice President, Marketing, Steward Health Care
Moderator: Linda Brancato, Vice President of Advertising, U.S. News & World Report