Case Study: Engaging Patients to Expand Your Market
As we move to a world of value-based healthcare that leverages reimbursements to achieve improved outcomes, the quality and efficiency of care delivery will be the difference between success and hardship. Equally important, as healthcare providers become financially accountable for the care they provide, external cultural factors and comorbidities that might be beyond a provider’s control will affect payments. Studies show that there is a definitive disparity in the prevalence of such external factors among racial and ethnic minority populations compared to other demographic groups. Helping these patients understand and manage these factors can lead to more efficient episodes of care and better outcomes, particularly for patients who suffer from chronic musculoskeletal conditions. Engaging patients in improving their overall health can lead to a higher quality, more efficient, and less costly experience. Through our Shared Decision Making tool, marginalized patients who might have been turned away by providers in the past become healthier patients who are less likely to experience re-hospitalization and complications. The tool helps patients understand the effects various treatment options can have both medically and financially. When patients comprehend the value of surgical intervention rather than delaying or deferring treatment altogether, they can make more informed choices. Hear from several providers about the demonstrable improvements that Shared Decision Making can deliver.